The Latte Factor, popularized by financial author David Bach, illustrates how small daily discretionary expenses — a coffee, a lunch out, a streaming subscription — translate into significant investment opportunities when redirected into compound-growth investments. This calculator shows the nominal growth (what you'd accumulate) and the inflation-adjusted real value, so you can see exactly what that daily habit is costing you in future wealth. Try different amounts and time horizons to find your personal "latte factor."

☕ Daily Expense
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S&P 500 avg: 10% | Conservative: 5–7%
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If Invested Instead
Portfolio Value

Enter a daily expense amount to see its 30-year investment opportunity cost.

Frequently Asked Questions

The latte factor is a metaphor, not literal coffee advice. The real insight is about automating small regular investments — whether it's $5 or $500/month. The choice of what expense to cut is personal; the math works the same way. The key principle: automate regular investments early, let compounding work, and don't interrupt it.
Automate into low-cost index funds (Vanguard, Fidelity zero-fee funds). For tax efficiency in the US: max 401k first (especially if employer matches), then Roth IRA ($7,000 limit 2025), then taxable brokerage. Set up automatic monthly transfers so you never have to manually decide to invest. "Pay yourself first."
At 7% return, $150/month invested over 30 years grows to ~$183,000 — even though you only put in $54,000. The other $129,000 came from compound growth. This demonstrates why time horizon is the most powerful variable in investing — not the return rate, and not the initial amount. Starting 10 years earlier can double your final balance.